People don't want to miss any fun digital content. This impressionistic video which is an endless loop of the most binge-worthy content, neon lights with the product claims. At last, VISINE bottle drops and calms all these craziness.

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Role

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Associate Art Director/Design/Illustration

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The team

ACD: Ricardo Pocci

CD: Laurie Hollar

Production: Postal

GCD: Howard Lenn

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Results

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Witness big lift in both Ad recall (81% compared to 58% of the old version) and consideration (23% compared to 18% of the old version)

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