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Most anti-bullying campaigns haven’t received serious engagements because victims are too afraid to talk about it.
So instead of another campaign, we created a supervillain. We unveiled The Silence at the New York Comic Con and through a global comic contest we challenged kids to create a superhero to stop him.
A superleague of almost 4K superheroes were submitted from 140 different countries. The winner, a 17-year-old girl from Indonesia, is now co-creating a comic book with a professional team, featuring her superhero defeating The Silence.
Role: Design
The team
Gabriel Jardim (Creative Director), Guto Monteiro (Creative Director); Silmo Bonomi (Group Creative Director); Zombie Studio (Production)
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