Social campaign
Social engagement is part of our routine work stream every quarter. As the creative team on these projects, Marty and I are in charge of concepting and designing these posts (including video and static), and produce with our internal animation team.
Role
Art direction
The team
CW: Marty Allen
BP CD team: Gabe Jardim, Guto Monteiro
ODOM CD team: Anja Harmon, Amanda Vinci
VMLY&R Animation Team
For BP, we created this social campaign to promote one of their rewarding program: win a F-150 truck with points accumulated through getting gas on BPme.
For this project, we proposed the collage look & feel which works well with the adventure spirit the target audience has.
We created social carousel ads, newsletter, POS, digital banners for this project in the same look & feel
Below are some examples we made for Office Depot OfficeMax social channels. The platforms include, Instagram, Facebook, Twitter, Linkedin, and Pinterest