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We were tasked with creating a campaign to seize the opportunity of Valentine’s Day 2025 and drive sales for Krispy Kreme doughnuts. Our concept, “Hearts in Bloom,” centers around flower-inspired doughnuts that bring sweetness not just to the heart, but to the tastebuds as well. We developed the full look and feel for the campaign, leading the design and execution of a wide range of static and video assets that visually celebrate love in full bloom.
Role: Concept, Art Direction
The team
Marty Allen (Copywriter)
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