Yue Wang Spices & Seasoning is a Chinese Spice company aimed at helping you be a better cook. Their products range from cooking ingredients to blended powders and sauces, and are sold across China.

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Now as more and more younger people go into the kitchen, they want to make their brands more fun, exciting and appealing. Thus, they decided to revamp the look & feel, and built new logos, packaging and further design applications. 

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​岳旺调味是一家产品线很广，畅销国内的调味品公司，为了迎合更年轻的消费者群体，品牌决定重新调整视觉方案，打造新的logo和品牌样貌。此次品牌更新为了打造一个突破产业同质化设计，更有年轻活力，亲切温馨，但保留质朴品质的品牌形象。就此我提出了以下设计方案。该logo方案以及包装设计已投入生产。

 

Role

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Art direction, Design

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